Profit per Car on Turo: How to Work It Out

A car can be booked every weekend and still lose money. The only way to know is to work out profit for each car on its own, every month.

How do I work out profit per car on Turo?

Take what the car earned on Turo, then subtract everything it cost you that month. Do it for one car at a time, not the whole fleet.

The formula:

Profit per car = trip revenue − Turo's share − cleaning − fuel or charging − tolls − repairs − tires − insurance − registration − depreciation (or the car payment)

Three things trip people up:

• Turo's share is often already gone. Turo's earnings page shows what you earned after its share. If you start there, do not subtract it again.
• Count only what was not paid back. Turo pays you all of an approved fuel, charging, toll or ticket reimbursement.^[3] Subtract only the part you never got back.
• Use depreciation or the payment, not both. The payment is the easier number. Depreciation is the truer cost of wearing the car out.

Try it with your own numbers: profit calculator

How much does Turo take from each trip?

Turo keeps 10% to 30% of the trip price on its standard US plans.^[1] Your share depends on the earnings plan you pick for each car.

Since January 7, 2026, US hosts choose from three plans (Turo, updated August 18, 2026)^[2]:

• More peace of mind: you keep 70% of the trip price. You pay the first $250 of damage per incident (Turo, updated May 21, 2026).^[1]
• Balanced: you keep 80%. You pay the first $1,500 per incident.^[1]
• More earnings: you keep 90%. You pay the first $2,750 per incident.^[1]

A higher share means a bigger bill when a guest damages the car.^[1] If you pick the 90% plan, set money aside for that $2,750.

Some cities work differently. In Austin, Dallas, Detroit, Las Vegas, Maui, Philadelphia, Phoenix, San Diego and Seattle, your share depends on how far ahead the guest books.^[3] On the Balanced plan, it is 75% for a trip booked 0 to 2 days ahead. It rises to 90% at 28 days or more (Turo, updated October 19, 2026).^[3]

In the US, your plan's share also applies to delivery fees.^[3] It applies to Extras on trips booked from October 8, 2026 (Turo, updated October 19, 2026).^[4] Approved cleaning and smoking fees, and fuel, charging, ticket and toll reimbursements, are paid to you at 100%.^[3]

What costs do Turo hosts forget?

Depreciation is the big one. Insurance, registration and the cleanings you do yourself are easy to miss too.

AAA puts the average cost to own and run a new car at $12,863 a year, or $1,071.92 a month. Depreciation alone averaged $4,422 a year, and gas averaged $4.15 a gallon at the time (AAA, September 15, 2026).^[7] AAA's figures are for new cars bought by everyday drivers.^[7] A car on Turo that drives more can lose value faster.

Costs that are easy to miss:

• Cleanings you do yourself. Put a price on your time, or the car looks better than it is.
• Tolls Turo did not pay back. You have up to 90 days after a trip to invoice a guest for them (Turo, updated July 29, 2026).^[6]
• Your damage responsibility on a claim.
• Parking, car washes and supplies.

What does a worked example look like?

Here is one car for one month. All numbers are made up and rounded, as an example only.

The example car is booked 20 days at $100 a day on the Balanced plan, with 6 trips.

That example car was booked 20 of 30 days, or 67% utilization. It made about $31 of profit per booked day.

Now the same example car in a slow month: 12 booked days and 4 trips. Earnings after Turo's share drop to $960. Cleaning falls to $160 and fuel to $40, but nothing else moves. Costs only drop to $880, so profit falls to $80.

Insurance, registration and depreciation alone are $520 a month here, booked or not. That is why utilization matters as much as the daily price.

How do I measure utilization on Turo?

Divide the days a car was booked by the days it could have been booked. Leave out days it was in the shop, so a repair does not look like weak demand.

Count whole calendar days. A trip from Friday evening to Sunday morning blocks three days, because nobody else could rent the car on any of them.

Watch utilization and profit together. A car at a high utilization and a low price can earn less than one booked less often at a better price.

Is Turo worth it?

It is worth it for a car whose profit stays positive after every cost, depreciation included. Work it out per car, because one losing car hides easily inside a fleet total.

Give each car three months of real numbers before deciding. One month can be skewed by a single repair or a holiday weekend.

How do I track profit per car on Turo?

Start with Turo's earnings for each car, then subtract that car's own costs every month. Turo shows earnings by vehicle and lets you download your earnings as a CSV file from the website (Turo, updated May 4, 2026).^[5]

Habits that keep the numbers right:

• Assign every receipt to one car: fuel, tolls, tires, repairs.
• Record each cleaning against the car that was cleaned.
• Write down the odometer reading off the dashboard at check-out and check-in.
• Divide the month's costs by the miles from those readings to get cost per mile.
• Review every car on the same day each month.

How Taylor's Fleet Services handles this

Taylor's Fleet Services reads Turo trips from the booking emails Turo sends you, or an earnings file, and never asks for your Turo password. It counts each car's earnings after Turo's share, less the costs you record: cleanings, mechanic bills, tires, insurance, other expenses and monthly costs. The Metrics tab shows Profit by Car and each car's utilization, with shop days left out. Depreciation you record goes to the tax summary, not the profit column, since no cash left the business.

Click around a live demo fleet with no sign-up: taylorsfleet.com/explore